有人说，行业发展遵循30年周期律。

　　Some people say that industry development follows a 30-year cycle law.

　　1993年，中国第一家猎头公司成立；迄今为止，猎头行业已然走过了完整的30年。在经历起步、繁荣、收缩和回归的周期后，猎头行业再次面临新的挑战。

　　In 1993, China's first headhunting company was established; So far, the headhunting industry has gone through a complete 30 years. After experiencing a cycle of initial growth, prosperity, contraction, and return, the headhunting industry is once again facing new challenges.

　　01

　　01

　　躺着赚钱的日子一去不复返

　　The days of making money lying down are gone forever

　　猎头做人才的生意，企业对人才需求旺盛的时期，就是猎头行业的黄金时代。此前猎头团队或顾问之所以成功，比较大的一部分原因在于他们抓住了需求爆发期的客户，并快速交付了大量岗位。

　　Headhunters are in the business of talent, and the period when companies have a strong demand for talent is the golden age of the headhunting industry. Previously, the success of headhunting teams or consultants was largely due to their ability to capture clients during periods of explosive demand and quickly deliver a large number of positions.

　　但如今，随着经济下行，大环境迎来一波又一波裁员潮，对猎头行业产生了不可忽视的影响。许多猎头公司面临客户数量和订单需求的骤减，业务难以开展，甚至有公司因此宣布倒闭，迫使员工不得不寻找新的出路。在这样的市场低谷中，每一个雇主的动作都对猎头行业产生了强烈的冲击。

　　But now, with the economic downturn and wave after wave of layoffs in the overall environment, it has had an undeniable impact on the headhunting industry. Many headhunting companies are facing a sharp decrease in the number of clients and order demands, making it difficult to carry out business, and even some companies have declared bankruptcy, forcing employees to find new ways out. In such a market downturn, every employer's action has had a strong impact on the headhunting industry.

　　另一方面，由于就业压力的增加，越来越多的人进入了猎头行业。据不完全统计，截至2023年底，全球猎头行业的市场总规模超过5000亿美元，美国以11%的规模占据世界第一的宝座，中国以9%的规模紧随其后。

　　On the other hand, due to the increasing employment pressure, more and more people are entering the headhunting industry. According to incomplete statistics, as of the end of 2023, the total market size of the global headhunting industry will exceed $500 billion, with the United States occupying the world's top spot with 11% of the market size, and China closely following with 9% of the market size.

　　根据脉脉高聘人才智库统计数据，2023年78.5%的猎头从业者为本科及以上学历，硕士和博士及以上学历占比接近10%；80%以上的猎头从业者年龄在35岁以下；近六成的猎头从业者年薪不超过15万，不足一成的猎头从业者年薪超过50万。

　　According to statistics from Maimai Gaopin Talent Think Tank, 78.5% of headhunters in 2023 have a bachelor's degree or above, with nearly 10% holding a master's or doctoral degree or above; More than 80% of headhunters are under the age of 35; Nearly 60% of headhunters have an annual salary of no more than 150000 yuan, and less than 10% of headhunters have an annual salary of over 500000 yuan.

　　02

　　02

　　疯狂内卷催生服务的升级

　　Crazy internal competition drives the upgrade of services

　　但也留下了一片废墟

　　But it also left behind a pile of ruins

　　供过于求导致猎头行业陷入疯狂“内卷”，卷学历、卷性别、卷年龄、卷薪酬……呈现出激烈但又混乱的局面。

　　The oversupply has led to a crazy "internal competition" in the headhunting industry, with competition based on education, gender, age, and salary, presenting a fierce but chaotic situation.

　　竞争激烈导致客户资源争夺白热化

　　Intense competition leads to white hot competition for customer resources

　　以前在某个特定的行业领域，可能只有几家知名的猎头公司服务于少数大型企业。但随着越来越多的猎头公司和独立猎头顾问涌入市场，他们都想要与这些企业建立合作关系。

　　Previously, in a specific industry field, there may have been only a few well-known headhunting companies serving a few large enterprises. But as more and more headhunting companies and independent headhunting consultants enter the market, they all want to establish cooperative relationships with these enterprises.

　　从客户角度来讲，可选项越多，对猎头服务的质量和效果要求就会越高。他们希望能够在最短的时间内找到最匹配的人才，并且对人才的综合素质和适应性有着更为严格的标准。这就使得能够满足客户这些高要求的优质资源变得更加稀缺和珍贵，进而加剧了猎头之间的争夺。

　　From the customer's perspective, the more options available, the higher the requirements for the quality and effectiveness of headhunting services. They hope to find the most suitable talents in the shortest possible time, and have stricter standards for the comprehensive quality and adaptability of talents. This makes the high-quality resources that can meet the high demands of customers more scarce and precious, thereby intensifying the competition among headhunters.

　　人才同质化严重，缺乏独特竞争力

　　Serious homogenization of talent and lack of unique competitiveness

　　从行业竞争的特点来看，猎头行业的服务具有一定的同质化倾向。在服务内容和方式上，不同的猎头公司之间差异不大，这就使得客户在选择时更多地考虑品牌知名度、过往成功案例以及价格等因素。

　　From the characteristics of industry competition, the headhunting industry's services have a certain tendency towards homogenization. In terms of service content and methods, there is not much difference between different headhunting companies, which makes clients consider more factors such as brand awareness, past successful cases, and price when choosing.

　　为了在这些方面脱颖而出，猎头公司不得不投入更多的资源和精力去争夺客户，部分公司可能会大幅降低收费标准，承诺以更低的价格为其提供服务。但过度的价格战对于整个猎头行业的可持续发展是不利的，它可能会破坏行业的正常价格体系，导致一些注重服务质量和专业性的公司难以生存。

　　In order to stand out in these areas, headhunting companies have to invest more resources and energy in competing for clients, and some companies may significantly reduce their fee standards, promising to provide services at lower prices. However, excessive price wars are detrimental to the sustainable development of the entire headhunting industry, as they may disrupt the industry's normal pricing system and make it difficult for some companies that prioritize service quality and professionalism to survive.

　　行业标准不统一，服务质量参差不齐

　　Inconsistent industry standards and uneven service quality

　　相对而言，猎头行业的准入门槛较低，没有严格的资质要求和规范的培训体系。这使得任何人都有可能进入这个行业，无论其是否具备足够的专业知识和经验。有些人可能只是凭借一些人脉关系就开始从事猎头工作，对招聘流程、人才评估等专业知识了解有限，导致服务质量难以保证。

　　Relatively speaking, the entry threshold for the headhunting industry is relatively low, and there are no strict qualification requirements or standardized training systems. This makes it possible for anyone to enter this industry, regardless of whether they have sufficient professional knowledge and experience. Some people may only start working as headhunters based on some personal connections, with limited understanding of the recruitment process, talent assessment, and other professional knowledge, resulting in difficulty in ensuring service quality.

　　但目前，猎头行业还没有形成一套被广泛认可和严格执行的行业标准和规范，对服务质量的监管也相对薄弱。这就导致一些不良从业者为了追求短期利益，可能会采取不正当的手段，如虚假承诺、恶意挖角等，严重影响了整个行业的声誉和服务质量。

　　However, currently, the headhunting industry has not yet established a widely recognized and strictly enforced set of industry standards and norms, and the supervision of service quality is relatively weak. This has led to some unscrupulous practitioners pursuing short-term benefits, which may resort to improper means such as false promises, malicious poaching, etc., seriously affecting the reputation and service quality of the entire industry.03

　　03

　　竞争加剧之际寻求突围

　　Seeking breakthroughs amidst intensified competition

　　本质上，这种内卷现象是一个挤泡沫的过程，是行业发展历史的一个动态调整阶段。关键点在于：你和你的公司如何充盈自身，避免变成那个被挤的泡沫。

　　In essence, this phenomenon is a process of foam extrusion and a dynamic adjustment stage in the history of industry development. The key point is: how do you and your company fill themselves and avoid becoming the squeezed foam.

　　专业化细分领域的选择

　　Selection of specialized sub fields

　　猎头行业十分依赖专业知识和行业洞察力，猎头从业者要想成功跳出“内卷”包围圈，必须要不断深化行业知识，紧跟市场经济发展的新动态，充分了解人才发展的趋势，准确把握客户需求，为其实现更精准地人才匹配奠定基石。

　　The headhunting industry heavily relies on professional knowledge and industry insight. In order for headhunters to successfully break out of the "internal competition" circle, they must continuously deepen their industry knowledge, keep up with the new developments of the market economy, fully understand the trends of talent development, accurately grasp customer needs, and lay the foundation for more precise talent matching.

　　猎头从业者要时刻关注当下处于市场发展蓝海阶段的物联网、AI、企业数字化服务等行业，以及红海阶段的人工智能、新能源汽车、游戏行业、电子商务&新零售等领域，对这些行业的前沿信息发布、市场发展趋势、政策变化有全面的了解，养成敏锐的市场洞察力，牢牢把握住新经济行业的市场机遇。

　　Headhunters should always pay attention to industries such as the Internet of Things, AI, and enterprise digital services that are currently in the blue ocean stage of market development, as well as fields such as artificial intelligence, new energy vehicles, gaming, e-commerce, and new retail that are in the red ocean stage. They should have a comprehensive understanding of the cutting-edge information releases, market development trends, and policy changes in these industries, cultivate sharp market insights, and firmly grasp the market opportunities of the new economy industry.

　　提升服务质量与附加值

　　Improve service quality and added value

　　好的猎头要对服务的企业在行业中的地位和企业的发展方向有深入了解和正确判断，还要对客户的人才需求有科学分析和精准定位，而不单单是一个简单的配对工序。

　　A good headhunter should have a deep understanding and correct judgment of the position and development direction of the enterprise they serve in the industry, as well as a scientific analysis and precise positioning of the client's talent needs, rather than just a simple matching process.

　　猎头从业者通过与其他招聘平台、培训机构、行业协会、高校等建立合作关系，共享资源、互通有无，整合多方资源链，打造完整的招聘生态链，为客户带来更全面、更高效的招聘服务，满足客户多样化的人才需求，从而增加客户对猎头服务的价值认可。

　　Headhunters establish cooperative relationships with other recruitment platforms, training institutions, industry associations, universities, etc., share resources, exchange information, integrate multiple resource chains, create a complete recruitment ecosystem, and provide clients with more comprehensive and efficient recruitment services to meet their diverse talent needs, thereby increasing their value recognition of headhunting services.

　　拥抱数字化，提高效率

　　Embrace digitalization and improve efficiency

　　水不流动，久而久之便成为一潭死水；水一直流动，便是活水，可生万物。真正有效的猎头服务是一个非常精细和复杂的需求匹配过程，而数字化正是提高效率的利器。

　　Water does not flow, and over time it becomes a stagnant pool of water; Water that keeps flowing is living water, which can give birth to all things. A truly effective headhunting service is a very refined and complex process of matching needs, and digitization is a powerful tool to improve efficiency.

　　比如，可以利用大数据技术进行人才搜索和筛选，通过对海量数据的分析，精准定位潜在的合适候选人，而不再局限于传统的人脉和简历库；又例如，运用专业的数据分析工具，根据特定的职位需求和人才特征设定参数，可以快速找出符合条件的人选。

　　For example, big data technology can be used for talent search and screening. By analyzing massive amounts of data, potential suitable candidates can be accurately identified, rather than being limited to traditional networks and resume databases; For example, using professional data analysis tools to set parameters based on specific job requirements and talent characteristics can quickly identify qualified candidates.

　　本文由 济南猎头公司  友情奉献.更多有关的知识请点击 http://www.shandonglietou.com    真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from a headhunting company in Jinan. For more related knowledge, please click http://www.shandonglietou.com Sincere attitude. We provide you with comprehensive services. We will gradually contribute more relevant knowledge to everyone. Please stay tuned